Sparks, by DBS, is an industry-first mini-series that follows a group of young bankers as they navigate work and personal lives. Inspired by true stories, they challenge the status quo to go above and beyond when solving unusual client challenges.
Through this mini-series, DBS hopes to convey the true meaning of banking, and to challenge the perception that banking is only about transactions. This reflects the bank’s commitment to understand what matters in life, and integrate banking seamlessly with everyday living. DBS believes in going the extra mile for customers so that they can achieve their dreams and get more out of life. To make things happen, while leaving them with time and space to do what matters the most.
DBS continues to embrace innovation and digital banking, reinventing our branding and marketing strategy to create content that sparks conversations and meaningful experiences, speaking to our customers in a genuine and relatable manner. As we continuously look to redefine banking, Sparks is one of our ways of disrupting the industry via digitally oriented content marketing.
Since launching in February 2016, Sparks Episodes 1-5 and their trailers have altogether garnered more than 42 million views and over 1.7 million digital engagements across the region.
Stand a chance to WIN 2 x S$30 Deliveroo voucher when you participate in the DBS #bingewatchsparks contest!
All you have to do:
- Snap a picture to show how you enjoy binge-watching Sparks with your favourite snack.
- Head over to https://www.facebook.com/dbs.sg/videos/1311183795662533/ and leave your entry as a comment
- Double your winnings when you leave a comment on either my FB Page or DBS Page link as shown above and hashtag #sparkswithmodgam
- Contest closes 30 April.
See ya on my FB Page!