Founded in May 2015 by Candice Yung, the Hong Kong born brand is a fun and fresh concept aimed at putting a smile on customers’ faces through its ice pops. I love how much details are put into the brand concept; adding customer names onto the colourful cups to having a sweet “surprise” with quirky quotes after you finish your ice pops, you are definitely in for a treat!

In Hong Kong, there are currently five outlets located at Causeway Bay, Harbour City (Tsim Sha Tsui), Lab Concept (Admiralty), Olympian City and The Peak Galleria. Launched in Singapore by Asia Ice Pte Ltd, I SEE i SEE’s first store is located at 313 Somerset, basement 3.

These handcrafted ice pops are lovingly handcrafted by an ice pop artist in small batches using only top quality ingredients for its range of fruit and milk-based ice pops; all of which have no added preservatives or colouring.

Customers can also look forward to selected flavours made with high natural fruit content, as a result of blending fresh fruits. With eight to 12 flavours on display at any one time, and occasional specials on rotation, there is a flavour to satisfy any craving.

Unlike homemade ice pops, I SEE i SEE uses a machine that utilises a quick-freeze method. This process requires the filled moulds to be fully submerged into a freezing fluid at -18°C to -20°C. The freezing process takes a mere 20 to 30 minutes, resulting in extremely refined ice crystals and a feathery, snow-like texture.

From Right to Left: 

Cheesy Raspberry (S$6.90) – I SEE i SEE’s interpretation of a raspberry cheesecake, this treat boasts fresh raspberries in the middle, complemented by cream cheese.

Earl Grey Pistachio (S$6.90) – One of Hong Kong’s best sellers, the Earl Grey Pistachio creation is intensely flavoured due to the use of freshly brewed Earl Grey tea. Hand-crushed U.S. pistachios are sprinkled a la minute, adding to the fun experience.

Strawberry Hokkaido Milk (S$6.90) – This rendition is deliciously creamy as it is made with fresh U.S. imported strawberries that have been sliced and blended with Hokkaido Tokusen 3.6 milk.

Refreshing Kiwi (S$5.90) – The combination of freshly sliced and pureed kiwi boast a high fruit content.

My favourite is Cheesy Raspberry for it taste as though you are having a slice of cheesecake and the after-taste is sooo delicious! A MUST try for all cheese lovers. 2nd favourite has to be either Refreshing Kiwi or Earl Grey Pistachio for the kiwi is not as sour but very refreshing and addictive while the salty pistachio added a nice surprise to the fragrant earl grey tea. 

A little bird told me I see i See has created localised flavours such as Stinky Durian and Straight Up Pineapple ice pops! Head over to 313 Somerset today and check out the rest of the yummy flavours available. 

Prices range from $5.90 to $7.90 per stick. Customers also have the option to take away up to seven ice pops in an insulated bag filled with dry ice.

I see i see

313 Orchard Road

#B3 – 46 313 @ Somerset

Singapore 238895

Tel: 6509 6608

Opening hours: 11am to 10pm daily

https://www.facebook.com/ISEEiSEEsg/