ADHOC by Wiyada Teawpongpant
Shop Address:,Terminal21 M/F,ZEN@Central World 2/F
Wiyada Teawpongpant started her own fashion brand, ADHOC in 2002 and run her store at Siam Square shopping centre. She started a career in the fashion industry right after her graduation where she collaborated with a group of friends and seniors from school and formed a new indie magazine for people who love fashion!
It has been 9 years since ADHOC started and till date, Wiyada still has the same concept for her brand; fun and wearing a piece of art design. She loves experimenting with techniques and interesting materials making her designs fun and unique.
ADHOC’s philosophy is that style is autonomous, because it is a true expression of oneself,and no merely an expression of the spirit of the time in which one inhabits. Style is poetic, because it is creative and is an original expression of oneself in a sphere of activity.
Since 2003, ADHOC own experimental unique pattern of cutting and individual style of graphical screen print technique are ADHOC major determined design. These are the two characteristics that represent ADHOC and is known to many ADHOC lovers.
ADHOC does not only desire to maintain its original idea of making clothes but also a brand that never stop having fun on creation. Art and design is demonstrated and enhanced in ADHOC clothing in everyday life wearing continuously and beyond. I can’t wait to check out more of ADHOC designs when I meet up with Wiyada in my upcoming BKK Trip.