I had a great time at BLUEPRINT this year for I’ve met so many awesome and talented designers. Meet Jaron, the very hyper, full of life and so very friendly designer behind SchulzWorks! I had such a fun time talking to Jaron and I couldn’t resist buying something from his fun collection. Oh yes, I bought this quirky necklace in the shape of a can cap! I will be sure to pop by the studio in Taiwan for some good coffee Jaron promised me.
SchulzWorks was founded in 2011 and represents a new generation of the Taiwanese fashion industry. Named New Designers of the year 2012 by the Taiwanese Elle Magazine, SchulzWorks is stocked by 12 boutiques in Taipei and other major cities.
How did the brand name SchulzWorks came about? The name and the characteristic hand gesture are inspired by a German drinking game. SchulzWorks is relaxed, light-hearted and playful. SchulzWorks is for people who don’t take themselves too seriously, who like the easy-going feel, life’s quirks, and a dash of colour.
The theme of SchulzWorkS 2014 Spring/Summer collection is ORIGAMI. You will be able to find a lot of unique prints, pocket details in folding pattern effects.