Blake Lively says: “This new fragrance announces that you have strength and are happy in your own skin. I really love that. It’s for the woman that I’ve always aspired to be. Everyday.”
I really love Blake Lively and was addicted to Gossip Girls thanks to this sophisticated chameleon. If you asked me, Gucci has found the perfect woman in endorsing this new product! Gucci introduces Gucci Première Eau de Toilette, a lighter, brighter, more delicate incarnation of this memorable signature scent, to celebrate the thrill of everyday success. More understated than its Eau de Parfum close relative, GUCCI Première Eau de Toilette rewards those champagne moments of everyday achievement and makes them resonate and last. The fresh, sparkling fragrance combines presence and sensual femininity to endow the wearer with an unfading radiance.
The Gucci Première fragrance universe takes its inspiration from the Gucci Première couture collection that debuted at the 2010 Cannes Film Festival. These luxurious evening gowns have been created for the world’s most captivating Hollywood stars, among them Salma Hayek Pinault, Jessica Alba, Cameron Diaz, Naomi Watts, Kate Beckinsale and Li Bing Bing.
Blake Lively, the face of the original Gucci Première Eau de Parfum, and no stranger to Hollywood herself, reprises her role for the new, softer Eau de Toilette. Photographed by Mert Alas and Marcus Piggott, Blake again brings her own brand of feminine strength and assurance to the promotional campaign for this launch.
“ For me, fragrance is bottled confidence,” she says “You spray it and you immediately feel empowered – there’s a sensuality that comes with fragrance and there’s a power that fragrance has on other people. But while Gucci Première represents a red carpet moment or a big night out, the new Eau de Toilette version is softer. It has all the great presence of the original, but dialled down and freshened up. You really can wear it as your everyday fragrance.” You can check out all the makings in the video!
The bottle and packaging for Gucci Première Eau de Toilette incorporates many of the details and design motifs now associated with Gucci Première Eau de Parfum: a medal charm around the neck of the elegant flacon, entwined with the House’s iconic horsebit. A cap bearing the distinctive signature: “Gucci Première”.
While adhering absolutely to the beautiful fragrance silhouette of the original Eau de Parfum, Gucci Première Eau de Toilette has a new bold brightness – radiant flowers and sparkling citrus notes bring a new lightness to the fragrance. The initial bloom triggers a luminous elegance and effervescence, the orange blossom and the light citrus oils combine to give you a sensation that suggests the pouring of a cold bottle of vintage champagne into a tall, elegant glass. The elegant sparkle of the top notes slowly yield to the radiant white flowers at the heart of the fragrance of freesia, jasmine and soft Bulgarian rose. As the fragrances dries on skin, the subtle but tenacious warmth of leather, patchouli and musky notes complete the fragrance’s captivating charisma.
View the video here: